BAD news for Twitter trolls.

The social networking site is not going to be putting up with their kind of mouth-breathing vitriol for much longer.

Twitter is preparing to introduce measures to reduce the visibility of hate speech on the site, FT.com reports.

Chief Executive Dick Costolo described some of the abuse on the site as "horrifying" but did not want to undermine the commitment to free speech.

“The reason we want to allow pseudonyms is there are lots of places in the world where it’s the only way you’d be able to speak freely,” Mr Costolo said, referring to the use of social media during protest in countries such as Egypt and Iran.

“The flipside of that is it also emboldens these trolls... how do you make sure you are both emboldening people to speak politically but making it OK to be on the platform and not endure all this hate speech? It’s very frustrating.”

He said one solution would be to hide from users' reply page tweets from individuals that are not seen as authoritative.

These would include users with no followers, no biographical information and no profile picture who just posted abuse on other people’s timelines.


But Mr Costelo also admitted this move could diminish the democratic nature of the site and was not necessarily in line with the company mantra that "tweets must flow".

Silent treatment: Twitter trolls put on notice | adelaidenow